Mind Aesthetics®

We treat the outside of our clients carefully and diligently using the latest products and techniques, using all of our skills, and we do make them look as good physically as we can...that is our profession...but that is only part of it...if we fail to treat the client's mind, even the most excellent of services fall short of excellence. The mind is the most neglected part of any beauty regimen... and... ironically it is the most important!

To look beautiful the client must FEEL beautiful inside -

at the subconscious level.

The subconscious mind controls all of the involuntary muscle movements in our body, including the face, and it uses those muscles to express how we feel to the outside world. Thus the face is the canvas on which our subconscious mind expresses what we truly feel inside, on the deepest level. That is what Mind Aesthetics® is all about!

The advantage you gain using Mind Aesthetics® appears in client retention, satisfaction and increased referrals

There are two facets of Mind Aesthetics® :

Make-Up Their Mind

Methods and Techniques to Persuade and Influence Your Clients and Make Them Feel Beautiful Inside.

The way we interact with our clients has a direct influence on the quality of the service they receive. Using the Mind Aesthetics® techniques, contained in this book, you will be able to establish rapport with your client instantly and determine exactly how they are thinking, as well as influence their thought process, their decision making and the way they feel inside, where true beauty begins. Imagine the value of having your clients leave you thinking "Every time I come here you take care of me...no matter how I felt when I arrived...I always leave feeling wonderful...this is a great place...I must come back here...often..." And the thoughts, ideas and feelings you elicit from the client using the Mind Aesthetics® Techniques, will BE THEIR OWN IDEA!

Make-Up Their Mind will teach you, in simple easy-to read and understand language, all the techniques you will need to enhance and improve your interaction with your clients. From the simplest to even the most complex of methods are clearly illustrated with step-by-step instructions, examples and complete explanations so you will easily understand the what, why and how of developing rapport, identifying and utilizing representational systems, pacing and leading and much, much more. This is a must have for anyone who deals with clients on a one-to-one basis.

The Mind Aesthetics® CD

The Mind Aesthetics® CD can be incorporated into your salon or spa immediately to enhance your existing services. Using relaxation hypnotics, the Mind Aesthetics® CD contains carefully composed music with patterns and tones that actually affect brain waves and calm the nervous system, then carefully worded imagery is introduced, guiding the client through a mind-journey of total relaxation of the body and mind that entices them into state of deep relaxation. Now deeply relaxed, the client's subconscious mind is then presented with, beautiful ideas, both of literal physical beauty and deeper levels of the subconscious understanding of the concept of being beautiful inside and out. Once their mind has been treated with the same care and excellence that you have applied to the outside of the body, they are emerged with a uniquely intense feeling of well being instilled with an abundance of positive energy - a feeling of contentment that will stay with them making them feel wonderful, beautiful on this inside as well as out.

The Mind Aesthetics® CD has been tested in the salon environment. It is easy to use! Simply allow the client to listen to it as you perform your service. It can be used during facials, massages or wraps - any service that you offer will become an entirely new and wonderful experience for the client when you apply aesthetics to their mind as well. So powerful and positive is the client's reaction to the Mind Aesthetics® CD that many clients return to the salon or spa requesting Mind Aesthetics® just to re-experience that wonderful feeling they have when they emerge

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